In many of my projects that I do with clients things almost always start on the wrong foot.
The issue typically is focus, or a lack thereof.
We get together, we have a little talk, and my client has all these amazing ideas on how to make the site great, and what I should do for them.
One of my most important skills, however, has been learning how to tell my clients no.
Discerning The Vital Few
More often than not, most of what you’re doing simply isn’t worth doing. This has been one of my greatest lessons over the past year.
I’ve read a few books on Minimalism as well as was graciously provided with an audio program on the 80/20 rule. In short, most of your results are generated by a very small number of very specific activities. That said, identifying these activities as quickly as possible allows you to complete a project as efficiently as possible.
This is where I step in with my clients and tell them no, because if I don’t the following typically occurs.
- We make a huge list of things to do
- Huge list = huge bill
- If paid and project commences there is a huge discrepancy in value generated by the website vs how much was paid
For most small businesses the simpler the better, which is why we have the Website Success Membership. The whole core of this program is to identify the vital view things that need to be produced to get a solid, performing site for a client as quickly and affordably as possible, while still allowing for continued growth and development.
So to start, we start small, and work our way up.
Even more importantly, we connect the website to the business. This is done in ways such as mobile call buttons, forms to process customer orders, or other digital systems to support the core business of the client.
But What If I Want Everything?
If you can’t handle being told no, then odds are your site is already bloated, cumbersome, and isn’t generating much value. You’re probably also overworked, underpaid, and in dire need of a good vacation. As David Allen puts it “You can do anything, but not everything”.
Given our time, and attention, are such limited resources it’s vital that you can wisely decide where to invest that. One of our greatest services is helping you figure out where our time, and ultimately your money, is best invested.
That about does it, take care!