The Statistics
Mobile Online Statistics
- Most News Sites are mobile first
- Most people spend on average 56.5 hours per month on their phones
- Share of mobile users worldwide is above 50%
Social Media Online Statistics
- 81% of people use social media
- Facebook is the most used social media app
- 62% of people report using social media at least once a day
What does it mean?
Once up a time, websites were looked at primarily on computer screens. The eyes that most commonly looked at a website were people in professions or looking to impress people and tell the world about themselves.
These days though, the average internet user is not only much more “layman,” but also is viewing your website on a much smaller screen, as well as relies on online social proof.
In short, our mentality on what our users expect needs to change. Especially if you are a new business looking to build yourself up from scratch.
Meeting new expectations
From this data, we can assume the following traits of the average internet user:
- They are likely on a mobile device
- The user is accustomed to social media and makes opinions based on it
- They are likely already accustomed to non-local, big online company services
This means you as a local business needs to cater to these needs, which means:
- You need a fully mobile experience that is easy to use
- Your social media should be active and up to date so it can edify the legitimacy of your business
- Whatever the big companies are doing in your field, you should offer an equivalent experience ( by the way, building that is not always terribly difficult or complex )
You impact your user experience, people start to trust you. As they come to trust you, they will do business with you. Also if you thought the Millenials were bad, Generation Z is on the way.
How to keep up?
The online landscape is always changing, which means it’s a constant investment.
However, your website and online efforts should never be a black hole in your finances.
If you’re not sure if you’re making a return on your investment your first priority should be to figure out how to measure that return. To do that, sometimes you need help. However here are some great starting points if you want to take a stab at it by yourself:
- Measure conversions
- Set Goals for your website, and make them happen
- Do a bit of keyword research to figure out what search volume looks like for your sector
The online landscape is changing at an alarming rate, and making sure to keep up is extremely important to stay relevant to your audience. The big secret though is to keep a helpful attitude. Your website should be nothing more than another expression of how you help your customers.